G C Lichtenberg: “It is as if our languages were confounded: when we want a thought, they bring us a word; when we ask for a word, they give us a dash; and when we expect a dash, there comes a piece of bawdy.”

W H Auden: "But in my arms till break of day / Let the living creature lie. / Mortal, guilty, but to me/ The entirely beautiful."

Werner Herzog: “We are surrounded by worn-out, banal, useless and exhausted images, limping and dragging themselves behind the rest of our cultural evolution.”

John Gray: "Unlike Schopenhauer, who lamented the human lot, Leopardi believed that the best response to life is laughter. What fascinated Schopenhauer, along with many later writers, was Leopardi’s insistence that illusion is necessary to human happiness."

Art Spiegelman: "You know words in a way are hitting you on the left side of your brain, music and visual arts hit on the right side of the brain, so the idea is to pummel you, to send you from left brain to right brain and back until you're as unbalanced as I am."

विलास सारंग: "संदर्भ कुठलेही असोत, संस्कृत, इंग्रजी, बुद्धिवादी, तांत्रिक, इतिहासाचे, खगोलशास्त्राचे, आधुनिक पदार्थविज्ञानाचे, शिवकालीन व पेशवाईतील बखरीचे, अगणित ज्ञानक्षेत्रांचे, अशा वैविध्यपूर्ण ज्ञानावर लेखन- विशेषत: कवितालेखन- उभं राहत."

Wednesday, June 10, 2009

When Food & Violence Combine, The Godfather is Borne

Bijoy Bharathan in Asian Age May 9, 2009:

“When food and sex collide…The new commercial for Hardee’s burger, a hit on YouTube features model Padma Lakshmi suggestively biting off chunks of a burger, that’s dripping with sauce.

Alyque Padamsee, the CEO of AP Advertising Agency says, "The trend of combining food and provocative imagery is not entirely new. The world-renowned Häagen-Dazs ice cream features very risqué situations where the actors sensuously enjoy an ice cream. It’s only a fad that’s seeing a revival right now. But it will soon fade away as food is primarily about gastronomic appeal and not sex appeal as shown in many ads these days."…”

I don’t think this will ever fade away.

The Godfather-I and II had lots of violence but not much sex. In the movie, gangsters eat all the time. They even have time to explain a recipe. Food replaces sex in the well-tried recipe of commercial success: sex and violence.

I have always felt that director Ram Gopal Varma missed a trick in Satya (1998). He could have shown his gangsters eating lots of yummy roadside food in Mumbai before blowing out other people's brains.

"Goli Maar Bheje Mein"(Satya, 1998)...but only after eating yummy roadside Vada-pav or pav-bhaji