G C Lichtenberg: “It is as if our languages were confounded: when we want a thought, they bring us a word; when we ask for a word, they give us a dash; and when we expect a dash, there comes a piece of bawdy.”

H. P. Lovecraft: "What a man does for pay is of little significance. What he is, as a sensitive instrument responsive to the world's beauty, is everything!"

Werner Herzog: “We are surrounded by worn-out, banal, useless and exhausted images, limping and dragging themselves behind the rest of our cultural evolution.”

John Gray: "Unlike Schopenhauer, who lamented the human lot, Leopardi believed that the best response to life is laughter. What fascinated Schopenhauer, along with many later writers, was Leopardi’s insistence that illusion is necessary to human happiness."

Chris Ware: "Being a cartoonist means you don’t consider yourself too fancy."

Justin E.H. Smith: “One should of course take seriously serious efforts to improve society. But when these efforts fail, in whole or in part, it is only humor that offers redemption. So far, human expectations have always been strained, and have always come, give or take a bit, to nothing. In this respect reality itself has the form of a joke, and humor the force of truth.”

विलास सारंग: "संदर्भ कुठलेही असोत, संस्कृत, इंग्रजी, बुद्धिवादी, तांत्रिक, इतिहासाचे, खगोलशास्त्राचे, आधुनिक पदार्थविज्ञानाचे, शिवकालीन पेशवाईतील बखरीचे, अगणित ज्ञानक्षेत्रांचे, अशा वैविध्यपूर्ण ज्ञानावर लेखन- विशेषत: कवितालेखन- उभं राहत."

Wednesday, June 10, 2009

When Food & Violence Combine, The Godfather is Borne

Bijoy Bharathan in Asian Age May 9, 2009:

“When food and sex collide…The new commercial for Hardee’s burger, a hit on YouTube features model Padma Lakshmi suggestively biting off chunks of a burger, that’s dripping with sauce.

Alyque Padamsee, the CEO of AP Advertising Agency says, "The trend of combining food and provocative imagery is not entirely new. The world-renowned Häagen-Dazs ice cream features very risqué situations where the actors sensuously enjoy an ice cream. It’s only a fad that’s seeing a revival right now. But it will soon fade away as food is primarily about gastronomic appeal and not sex appeal as shown in many ads these days."…”

I don’t think this will ever fade away.

The Godfather-I and II had lots of violence but not much sex. In the movie, gangsters eat all the time. They even have time to explain a recipe. Food replaces sex in the well-tried recipe of commercial success: sex and violence.

I have always felt that director Ram Gopal Varma missed a trick in Satya (1998). He could have shown his gangsters eating lots of yummy roadside food in Mumbai before blowing out other people's brains.





"Goli Maar Bheje Mein"(Satya, 1998)...but only after eating yummy roadside Vada-pav or pav-bhaji