मेघदूत: "नीचैर्गच्छत्युपरि च दशा चक्रनेमिक्रमेण"

G C Lichtenberg: “It is as if our languages were confounded: when we want a thought, they bring us a word; when we ask for a word, they give us a dash; and when we expect a dash, there comes a piece of bawdy.”

Friedrich Nietzsche: “Everybody wants the same, everybody is the same: whoever feels different goes voluntarily into a madhouse.”

Martin Amis: “Gogol is funny, Tolstoy in his merciless clarity is funny, and Dostoyevsky, funnily enough, is very funny indeed; moreover, the final generation of Russian literature, before it was destroyed by Lenin and Stalin, remained emphatically comic — Bunin, Bely, Bulgakov, Zamyatin. The novel is comic because life is comic (until the inevitable tragedy of the fifth act);...”

Werner Herzog: “We are surrounded by worn-out, banal, useless and exhausted images, limping and dragging themselves behind the rest of our cultural evolution.”

John Gray: "Unlike Schopenhauer, who lamented the human lot, Leopardi believed that the best response to life is laughter. What fascinated Schopenhauer, along with many later writers, was Leopardi’s insistence that illusion is necessary to human happiness."

Justin E.H. Smith: “One should of course take seriously serious efforts to improve society. But when these efforts fail, in whole or in part, it is only humor that offers redemption. So far, human expectations have always been strained, and have always come, give or take a bit, to nothing. In this respect reality itself has the form of a joke, and humor the force of truth.”

विलास सारंग: "… . . 1000 नंतर ज्या प्रकारची संस्कृती रुढ झाली , त्यामध्ये साधारणत्व विश्वात्मकता हे गुण प्राय: लुप्त झाले...आपली संस्कृती अकाली विश्वात्मक साधारणतेला मुकली आहे."

Thursday, May 26, 2011

Brands from my Birth: 51 years later

Apple's brand is now worth $153 billion, according to a study by Millward Brown, a global brands agency. (May 9, 2011)

The past issues of Chandoba (चांदोबा) are available online here.

I looked up the issue of the month I was borne May 1960.

Following products/companies have either half or full page ad:

1. Parle Monaco Biscuits

Caption on the top right reads: "सुशीलेच्या पार्ट्या म्हणजे नाविन्यानें नटलेल्या!" (Sushila's parties are bedecked with newness!)

remember Monaco too once was 'new' (on the lines of 'every word was a poem once').

Today, I feel, Monaco biscuits are one of the most value for money products in the market. The other day I was surprised to see the number of biscuits that still come in a five-rupees pack.

But I wonder if stylish Sushila- although a bit too anorexic for a 1960's look and certainly far cry from fellow Chandoba women- serves them in her party anymore!

And when did you last hear a girl in a party-giving Marathi home named Sushila? Isn't it so pre-historic? Now the criterion for a new-born child's name is: its meaning should not be understood by any one but parents.

2. Calendars by Sharda Enterprises

3. Books published by Cottage industry

4. Remy Beauty Products

(its fragrance now has vanished.)

Nutrine Confectionery Company (now part of the Godrej group)

6. Iris Inks

7. Energy food

8. Lama Hair Dye



11. Parry's sweets

I may not be thriving but a number of products/ companies- bold and in green- from the list above are!

Apple was just a fruit in 1960, will it return to be just a fruit in 2062? I won't know!


mannab said...

In view of your latest two posts, I have referred your blog site to Ms. Medha Kulkarni. She has planned her book " Pannaashee Saamaajik Maharashtraachi". This is for your info. Regards.
Mangesh Nabar

aniruddha g. kulkarni said...

Thanks, Mangesh

Anonymous said...

Thanks for sharing. I tried to look- if the demons still carry the swords and tools that they used to in 1960's and 70's :)

I also enjoyed the 1960 issue advertisements. There used to be a bunny type character for Nutrine candies. And Remy reminds me of the blue colour snow bottles...I can't believe that Monaco is still around and past 50 years mark...