Look at the rangoli (रांगोळी) the ladies have drawn 69 years ago....
courtesy: copyright holders of Dalal's work, Vangmay Shobha (वाङ्मय शोभा) and Bookganga.com
DD was clearly excited drawing this picture for first Diwali issue in independent India but the rest of the magazine does not have matching enthusiasm. It was largely because Mr. N C Kelkar (न चि केळकर) had just died. Mr. Kelkar was very, very close to the founder editor of the magazine but I still feel an opportunity to celebrate was missed.
Now India's map also appears in the same issue of the magazine in the following ad:
Who says India never was one country?
Was balloon a branded product then? It surely had high margins. Now in 2016, we don't have high profile ads of balloons but that of another product also made of rubber: condoms.
[I can't forget the first time, in school, I heard the expression 'Nirodhcha Phuga' (निरोधचा फुगा)...in US, condom is called rubber]