“When food and sex collide…The new commercial for Hardee’s burger, a hit on YouTube features model Padma Lakshmi suggestively biting off chunks of a burger, that’s dripping with sauce.
…Alyque Padamsee, the CEO of AP Advertising Agency says, "The trend of combining food and provocative imagery is not entirely new. The world-renowned Häagen-Dazs ice cream features very risqué situations where the actors sensuously enjoy an ice cream. It’s only a fad that’s seeing a revival right now. But it will soon fade away as food is primarily about gastronomic appeal and not sex appeal as shown in many ads these days."…”
I don’t think this will ever fade away.
The Godfather-I and II had lots of violence but not much sex. In the movie, gangsters eat all the time. They even have time to explain a recipe. Food replaces sex in the well-tried recipe of commercial success: sex and violence.
I have always felt that director Ram Gopal Varma missed a trick in Satya (1998). He could have shown his gangsters eating lots of yummy roadside food in Mumbai before blowing out other people's brains.
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"Goli Maar Bheje Mein"(Satya, 1998)...but only after eating yummy roadside Vada-pav or pav-bhaji