Wikipedia:
“The Farrah Fawcett (1947-2009) red swimsuit poster shows a photograph of the American model and actress Farrah Fawcett taken by the American photographer Bruce McBroom in 1976. It was commissioned by the Pro Arts poster company, which published it as a pin-up poster the same year. With more than twelve million copies sold, it is considered the best-selling poster to date and is said to be a modern icon and a symbol of the late 1970s.”
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Wikipedia:
In 2003, the communication scientist Chadwick Roberts published an essay about the Fawcett poster and its significance for social developments in the United States. He noted a change in feminine beauty ideal. Compared to the pin-up photographs of the 1940s, Fawcett's hips were narrow, and her breasts were small. While the models of the 1940s had button noses, her nose was long, thin, and prominent. In comparison with Mae West and Marilyn Monroe, for example, Fawcett showed a restrained way of being sexy. Fawcett's abundant unbound hair contrasted the androgynous style of the late 1960s and early 1970s. According to Roberts, she thus represented a new style of the all-American girl, and the presentation of her nipples and the inner part of her thigh, which was avoided in the 1940s, indicated a change in morality in the United States.
Roberts also noted a difference between Fawcett and Monroe in how their star images were created. While men made Monroe's, Fawcett was in control of her image."