Whether you laugh or hurt or both, don't forget the sponsors

A character in Sydney Pollack’s “The Interpreter”: Despite all the flags fluttering on First Avenue, there are no nations any more. Only companies. International companies. It’s where we are. It’s what we are.

Howard Jacobson: It isn't as though we have lost the capacity to laugh. Stand-up comedy is riding higher than ever. If anything there is an argument to be made that we are laughing too much. But we have created a false division between laughter and thought, between comedy and seriousness, between the exhilaration that the great novels offer when they are at their funniest, and whatever else it is we now think we want from literature.

For this Diwali, Vasant Sarwate (वसंत सरवटे) has taken us, one more time, to meet a Marathi speaking the Simpsons family. (Please find earlier Lalit (ललित ) covers by Sarwate here: 2009, 2008, 2007).

Look at the picture below. (Sorry for the poor resolution. My scanner is down.)

Meet- clockwise- Homer, Marge, Lisa, Abraham, Mona and Bart. They are 'watching' a Marathi 'comedy' program on their brand new flat panel TV.

It's called a comedy program because laughter is in its name. It's "Ha Ha Bai Express" (हाः हाः बै एक्सप्रेस) . The newspapers that are lying on the side-table claim that this show is bound to cause you stomach ache because of your wild laughing at its humour.

But don't worry, remedy is on hand. The sponsors of the program are Udaroushadhi pharmacy (उदरौषधी फार्मसी ) makers of a medicine that cures such a stomach ache. Notice Udaroushadhi's calendar, showing its full product range, hanging next to the TV.

Let us look at what the Simpsons are doing.

Homer is dumbfounded. Lisa is busy reading something. Abraham- I like him best here- is disgustingly looking at the medicine manufactured by Udaroushadhi pharmacy that is put on his palm by Mona. Mona, squatting on the floor, is gaping at the TV. Bart is in his own world. Only Marge has a faint smile on her face.

Udaroushadhi pharmacy's ad campaign is successful because the Simpsons have fallen for their product. They are administering it to poor Abraham. See one more time his face.

Notice the contrast between the energy levels and the mood in the Simpsons hall and the TV studio.

Judges of the comedy show in the studio are falling over each other laughing. What the Simpsons family doesn't know is: People in the studio want to give full 10 marks to each other and the sponsors because their respective cheques have encashed!


(double click and magnify to get a better view)

Artist: Vasant Sarwate (वसंत सरवटे ), Lalit (ललित), November-December 2010