Wednesday, March 14, 2007

To help corporations find their soul ?

Adman Bruce Barton in 1923 said that the role of advertising was to help corporations find their soul.

"I like to think of advertising as something big, something splendid, something which goes deep down into an institution and gets hold of the soul of it. . . . Institutions have souls, just as men and nations have souls,"

Artist : Frank Modell Publication: The New Yorker 5 Nov 1960

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