Wednesday, November 29, 2006

Sachin Tendulkar- Icon of publicity industry and Indian media



Cricket is a subject this blog will keep returning to.

Tendulkar is a great player technically but he has achieved very little for his teams, especially in test matches, over a period of number of years. That feeling gets very acute if you compare him to Kapil Dev, Sunil Gavaskar and G R Vishwanath.

But for Indian media and publicity industry this matters for little as loads of money is riding Tendulkar. Indian Express was vitriolic when it came to Sunil Gavaskar but the same paper prostrates in front of Sachin Tendulkar as he helps them sell their broadsheet on a weekend and also some airtime when he chats with their editor-in-chief.

But nothings gets past R K Laxman. That discerning voice and paint brush.

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