Recently from Birla Sun Life Mutual Fund company I received a promotional mailer. Its envelope carried this slogan: "Remember what life was like, in India, before 1991?”
So did Sunanda K Datta-Ray.
I just trashed the envelope but Mr. Datta-Ray was stimulated by it to write an essay that can be found here.
"...The world was less glamorous with fewer big scams. Cricket was sport, not speculation. Hinduism was religion, not politics. Recorded telephone operators’ voices didn’t sound as if they belonged to Hindi-speaking young women trying desperately hard to pretend they were Americans trying desperately hard to speak Hindi...
...People wrote letters instead of tweeting. They chatted with each other, not into machines. Indian women wore saris, not The Red Sari. Actresses hadn’t crossed the gender barrier. Bollywood didn’t pretend to be Hollywood. Bollywood stars didn’t rush to Cannes since there were no awards to collect. There are still no awards but they go to spend all that cash and flaunt their wardrobes. “Topless” wasn’t a fashion option. Newspapers served news...
...I wrote in the seventies and eighties that nuclear bombs, missions to the Moon and vehicles in space were for India, not Indians. Now, the expected 8.5 per cent growth is as much for India as for Indians … or for some Indians until Manmohan Singh redeems his promise of a “new deal for rural India” and extends it also to include the neglected urban poor..."
Artist: Steve Breen