Saturday, October 29, 2016

फुगे- स्वस्तिक ते निरोध...1947 to 2016, A Journey of Rubber

Today October 29 2016 is the first day of Diwali, Shake 1938- Naraka Chaturdashi (नरकचतुर्दशी, शके १९३८)

 Look at the rangoli (रांगोळी) the ladies have drawn 69 years ago....


Artist: Dinanath Dalal (दीनानाथ दलाल), 1947

courtesy: copyright holders of Dalal's work, Vangmay Shobha (वाङ्मय शोभा) and Bookganga.com

DD was clearly excited drawing this picture for first Diwali issue in independent India but the rest of the magazine does not have matching enthusiasm. It was largely because Mr. N C Kelkar (न चि केळकर) had just died. Mr. Kelkar was very, very close to the founder editor of the magazine but I still feel an opportunity to celebrate was missed.

Now India's map also appears in the same issue of the magazine in the following ad:


courtesy: Vangmay Shobha

Who says India never was one country?

courtesy: Vangmay Shobha 

This ad appears on the last page of the magazine. I was really amused by it. Notice how it's carrying a map of India on the globe.

Was balloon a branded product then? It surely had high margins. Now in 2016, we don't have high profile ads of balloons but that of another product also made of rubber: condoms.

[I can't forget the first time, in school, I heard the expression 'Nirodhcha Phuga' (निरोधचा फुगा)...in US, condom is called rubber]