Friday, December 19, 2008

Prescribing Drugs to Win the Worm

Rema Nagarajan, Times of India, December 15, 2008:

“Are your drugs boosting your doc’s lifestyle?:

A platinum coupon if you prescribe drug `X' to 10 patients. A gold coupon if you prescribe brand `Y' to 25 patients. The more coupons you get, the greater your chances of winning. The prizes: cars, frost-free refrigerators, television sets, digital cameras and silver coins.

If you knew your doctor was a contestant for these prizes, how confident would you feel that what has been prescribed to you is what you need, not what improves his chances in the contest?…”




Artist: Harry Bliss, The New Yorker, December 22, 2008, Cartoon Caption Contest # 174

My caption:

“Oh it’s you – friendly medical rep…you followed me even here... OK, which unnecessary and expensive drugs do I have to prescribe to win that giant worm?”